BRAND CONSULTANCY TO THE RESCUE

Published on

October 12, 2023

Published on

October 12, 2023

Simply put, if your Business was human, your Brand would be its soul.

Anyone with some business experience knows full well that running a business is no mean feat. For the business to succeed, it is just not enough to build a brand; the brand must have a strategy. Simply put, if your Business was human, your Brand would be its soul.

In an ever-changing chaotic marketplace, your Brand is You. It reflects who you are as a business and demands you stand out from the crowd. The stiff competition makes gaining customer loyalty herculean. How do you propose to make your mark? You see so many brands daily. How does your brand manage to get the upper hand?

ENTER BRAND CONSULTANCY

A business person approaches a professional when they need to build a brand. But it takes a brand consultancy to offer strategic counsel in distinctive areas which are often left to their own devices. Brand consulting is an advisory service that provides strategic guidance and direction for the brand to meet its business goals.

WHAT DO THEY DO?

With their experience and knowledge, a good brand consultancy understands the nature and objectives of the company, defines the target audience, carries out competitive analysis and plans the marketing strategy. Consultancies plan and execute promotional campaigns after gauging customer tendencies and studying the market.

LOOKING BEYOND THE SURFACE

Brand consultants also look deep into customer personas to know their preferences and provide a strategic roadmap. Brand strategists do website audits to analyse factors that contribute to higher Google rankings while looking at website page optimization, and implementing SEO best practices like proper tagging, metadata optimization, and image tagging.

FINDING A BRAND CONSULTANT

Asking the right questions can help you find the best fit for your brand. You can examine their previous clients that have obtained results similar to what you want. It is important to discuss the cost, deliverables, scope and duration of the project. A good branding consultant offers ongoing brand support and knows the right time to rebrand.

OVER TO YOU

Has your brand lost its direction, then a brand consultancy like bblewrap can help your business get back on track, position your brand back on the map and target the right audience. Brand consultancies offer a chance to check if the projected brand image aligns with the image in the consumers’ minds. They provide the right solutions to bridge this gap between your brand and customers.