The client’s business goals were to increase student intake and route all enrolments through the website. Efforts were made to channel at least 90% of the fee payment online along with a dedicated page to find placements and job opportunities. The website targets professionals who either wish to kick start their career in the Petrochemical, Marine and other heavy industries or those who aim at career progression in the Oil & Gas industry.
Previously, the user had to call the institution for each and every inquiry and had to wait till the next day for follow-up information. The user had no way to learn about the course duration, schedule, timings or faculty profiles. Potential students had to rely on word-of-mouth to learn about Blastline Institute India. Users were unable to find relevant information like Institute facilities, fee structures and the placement cell on the website.
