The type and form comes together against a vibrant red that is the first choice for any QSR brand. The brand is further extended with friendly doodle patterns that convey the ease of a fast food chain.

Fryzo, echoed by the name, serves fried chicken and Middle Eastern  chicken dishes along with fresh juices and beverages. The star of their menu being chicken, it was easily absorbed in the primary identity of the. Easy identification and recall was one of the significant functions for this hyperlocal brand. The chicken mark is at the heart of the logo mark and becomes a modernistic mascot and icon.

This simple and economic category brand packaging is a lesson in communicating the true value with minimal and modern style.

The package design for Fryzo is designed to be fun and easy going. The vibrant red is attention grabbing and makes it easy for the brand to meet its targets. The logo mark and patterns are placed in a balanced style so they can be easily adapted to different types of food.