Super cup

Imagine the joy and relief of finding a familiar symbol from home in a foreign and unfamiliar setting. Emigrant South Indians often have to reconcile in a new land while missing delicacies from home. The expanding market size of exported regional Indian cuisine directly reflects the rising NRI presence in Europe and the Middle East. What better visual than one’s mother tongue to arrest attention and bring back memories to forge an emotional connect.

SERVICES

Rebranding

Package design

BRAND RESEARCH

The NeST group of companies, headquartered in Cochin, Kerala, started in 1990. Very few companies in Kerala have such versatile services as NeST. The competencies of the group span across software, electronics manufacturing, education and training, and food and beverage industries. Nest's Royal Delicacy is a new line of South Indian delicacies that include more than a hundred RTE (Ready to Eat) and RTC (Ready To Cook) products falling under

multiple categories like snacks, side dishes, curry mixes, frozen cut vegetables, savouries and sweets. Positioned for foreign markets, our packaging design helped the company set a firm grip on European, and Arab markets. We were able to successfully deliver a 900% growth for the business by way of a strong visual strategy that we have outlined below.

BRANDING

Repositioning of the Royal Delicacy brand has been successfully achieved with a compelling visual do over. The first container containing 49 products shipped to the UK was quickly followed by 2 more additional containers after the first month of its launch. The company has even extended its reach by shipping a few products to the UAE market.

From not getting enough orders due to a saturated competitor presence, today Nest Royal Delicacy is trying hard to keep up with new orders like never before. It would be safe to say that Bblewrap’s packaging design and strategy coupled with high product quality has conquered the hearts of the South Indian diaspora abroad.

VISUAL STYLE

Repositioning of the Royal Delicacy brand has been successfully achieved with a compelling visual do over. The first container containing 49 products shipped to the UK was quickly followed by 2 more additional containers after the first month of its launch. The company has even extended its reach by shipping a few products to the UAE market.

From not getting enough orders due to a saturated competitor presence, today Nest Royal Delicacy is trying hard to keep up with new orders like never before. It would be safe to say that Bblewrap’s packaging design and strategy coupled with high product quality has conquered the hearts of the South Indian diaspora abroad.

PACKAGING

Repositioning of the Royal Delicacy brand has been successfully achieved with a compelling visual do over. The first container containing 49 products shipped to the UK was quickly followed by 2 more additional containers after the first month of its launch. The company has even extended its reach by shipping a few products to the UAE market.

From not getting enough orders due to a saturated competitor presence, today Nest Royal Delicacy is trying hard to keep up with new orders like never before. It would be safe to say that Bblewrap’s packaging design and strategy coupled with high product quality has conquered the hearts of the South Indian diaspora abroad.