Branding

Culture as a change agent in the higher education branding

A pandemic led disruption has moderated ‘Digital Intimacy’ & ‘Technology Adaptation’ in the Education Industry. This has disrupted the equilibrium in the Education Sector. The Higher Education Market (HEM) is hence highly competitive disrupting the existing USP’s, institutions have been relying on such as Legacy, Brand Equity, Key People, Physical Infrastructure etc. The new normal opens up tremendous opportunities for new players, scalability, innovation, collaboration & growth drivers that make HEM competitive. The direction of market competition needs a system design incorporating the strengths from the past and adapting to the future. The scalability of Educational Institutions hence needs to be redefined in order to retain or grow as a Centre of Excellence (COE).

THE GLOBAL SAMENESS

Brand Communication today has gathered many interfaces, and that might be the reason that we are edging towards the global sameness. what is dominant in a culture to change it. - Jenny Holzer.

THE MANY THINGS THAT MAKE YOUR BRAND NAME!

Will start with the word- patience, because you have to make the journey with the names in your head, the name has to stick with you first. Be open to feel it, with closed eyes, what colours does it give you, play around with it in your head till it feels right for all pragmatic reasons. Live with the names and eventually the strongest one will reveal itself to you. #believeinthemagic

THE RISE AND RISE OF BRAND EXPERIENCE

Half a decade ago clients walked in wanting to tell a story behind their product or service. The story was central to the branding strategy, marketing plan and even the future of the brand. Now the focus has shifted to amplifying the brand experience through multifarious mediums where possible customers have a personal profile. The charm of the story and having linear relations with brands is quite over.

The Future of your Brand ft. Pandemic

As brand owners, this is a time to relook at the way your brand speaks to your user, in terms of your identity, package, and communication design. Read more on our latest blog.

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