Most startups and businesses make a mistake by thinking that design is not important at all. However, if design is important to your customer, then it’s important to you, and you should focus on it early on. The best companies like Apple and Dropbox realise that real value for people is created when there is a system of iterative development based on feedback from real-world use. MVPS are no longer enough to cut through the crowd, startups today need MAPs, Minimum Awesome Product.

The previous decades celebrated a “Technology-first” attitude but today, a more “People-first” approach works better. It’s getting harder to differentiate based on tech talent alone. Startups need to make their products more usable, aesthetic, and human. Great design is taking root in startup culture, and it seems like many people are open to change. Designers are finding a place at the startup founder’s table along with entrepreneurs, developers and engineers.

Usually, a startup needs to cover many design needs that are not obvious from the beginning. For example, in addition to product design, it can be the preparation of pitch presentations, marketing materials to create a compelling image, communication materials for social networks, and much more. Finding experts for each purpose will cost heavily on the wallet and the clock.