INARA

“The real estate industry is booming in India, opening the door for a new contemporary interior decor brand, one with refined tastes and a professional and dynamic presence. The formation of Inara required designing a visual framework that kept in mind its planned positioning and pertinent market trends, without also sacrificing a most crucial component— to build a powerful and distinctive identity.”

SERVICES

BRAND CONSULTANCY

The tagline was a confident statement that the brand wants to evoke in its buyer. That through the brands decor, the buyer is able to feel more ownership with their individual space as each piece of decor was customised, handcrafted and delivered to the doorstep.

The branding exercises further prepared the brand for its launch through and brochure that tells the story of the brand in conjunction with its independent buyer, corporate clients and contracting projects, to its commitment and its CSR activities.

LOGO ELEMENTS

It is a very fulfilling experience to be involved in the birthing of brand. We call it birthing not because we as godparents get to name the business, but because we are emotional about it. INARA came to being as one of the identities that incorporates dynamism of decor into the digital medium.

An ecommerce business that is transforming from 40 years of contracting and interior decor to a new contemporary brand catering to the the decisive millennials and premium buyers.

CONCEPT

OUTLINES & MARGINS

A brand name can be inventive, descriptive, geographic in this case reflecting the establishment through 4 decades in the city of Mumbai. We coffee’d from names like Bombay Fitments to more evocative ones like Acantah, Yoffa, etc. Our research concluded that most of the names existing in the online decor business had descriptive names, and the premium few have names that are evocative. And as per positioning, we wanted a name that was distinct and succinct and had a good sound. It had to be future proof and be domain-happy.

We drew up the name that was favoured by the client, and we thought INARA was equivocal in terms of its presence and its future. A name that can contain the possibilities of the brand visually yet retain its independent actuality. Designing brand identity for an online business translates to digital freedom. The brand name and its individuality becomes multi dimensional. The perceivable ways in which the identity can be reinforced becomes infinite. Visuals, hashtags, dialogues, etc. become the new engineers that directly connects the brand with the user.

COLOUR MODES

Premium decor segment was made of logos that were static and limited to single forms and descriptive allegories. We thought of being bold and taking the identity to the next level to make it spectacular. Space and form being the solid core derivative of the brand, we worked towards understanding the relationship between the two through illustrative exercises. Everyone has a notion of how a space(room) changes with the inclusion of another form (furniture).

The visual aggregate fortified the spirit of the Brand- customised, premium furniture. The grid of 16 dots could hold the possibility of the brands offerings and at the same time it was communicative space and form. The initial animation of the logo was limited to … forms, and it could be expanded with newer inclusions to product category.

The tagline was a confident statement that the brand wants to evoke in its buyer. That through the brands decor, the buyer is able to feel more ownership with their individual space as each piece of decor was customised, handcrafted and delivered to the doorstep.

The branding exercises further prepared the brand for its launch through and brochure that tells the story of the brand in conjunction with its independent buyer, corporate clients and contracting projects, to its commitment and its CSR activities.

Related Projects

NeST - ROYAL DELICACY

CREAMERY - BY NAMASTE INDIA

ECOBARI

VIEW ALL PROJECTS

INARA

Related Projects

Let’s talk innovation!