This led to working with the core elements of their business in order to bring out an aesthetic value that can accurately and succinctly convey the crux of their business model and vision.

Coming up with a visual identity for Invictus required a deeper understanding of construction functions and the end goal that is principal to the success of the business - the customer’s dream as a reality.

The logo demonstrates the coming together of two simplistic shapes- an oval with a partially intersecting line that resembles a tree, connected by a line to a caret akin to the gabled roof of a house. This depiction was intended to be universally symbolic and recognisable in order to clearly signify the purpose the brand serves, in realising their clients’ dream homes. Visualising this form through a minimalistic design allowed us to effectively convey the essence of the brand’s identity. Chinese Blue was picked as the primarily associated brand colour, to further emphasise trust & dependability in their brand image.

It was imperative for the website to match the vision and role of the firm itself. This meant factoring in a smooth and straightforward interface for a diverse clientele, while ensuring that all the necessary data was presented in a concise, easily digestible format.