Kathas embodies the traditional echoes of the South Asian social rituals while honouring farmers and the land. The value in our stories comes from shared experiences we share with nature, people and culture.

Situated between cultures, among memories of childhood and nostalgia and culinary rituals that bind for life, we give you Kathas, the story that is inherently South Asian and expansively global.

Katha- a Sanskrit word that means “story”, “tale” or “narrative”. essentially referring to a spoken or written account of events; its etymology traces back to the root “kath” which signifies “speech” or “talk”.

The word Kathas traces back to Katha from Sanskrit, means a tale or a story. Not a familiar word on the global tongue, but a familiar meaning and emotion is what makes it beautiful. Meaning making and brand affirmation was one of the primary objectives of Kathas brand story. Understanding brand pillars was an important task that laid the framework for arranging the components that convey brand equity and quality.

To take this narration forward - it requires an introduction to the word and how it plays into the brand's origins and its intentions. Taking the brand name as a basis and bringing in each aspect of the brand like the land and farms, the people who work on it and their efforts- all became characters of the brand story. The value of the brand, quality of the product and its journey, along with the future intentions were clearly incorporated in the Kathas brand story.

The overlapping of Stories

Cherished by our family and nurtured by nostalgia - we tend to our land, value our agricultural practices and take pride in the unwavering respect for nature. Nestled in the cardamom hills, in the south of India, our products can be traced to the tropically abundant land and were a part of the storyretold by the land and its gifts.We believe that stories travel through cultures and continents and bring along with them the knowledge refined through generations. Together they introduce themselves as the forebearers of our rich heritage. Kathas is founded on this traversing of wholesome traditions that have lived on through retelling oftales from our land.

Cherished by our family and nurtured by nostalgia - we tend to our land, value our agricultural practices and take pride in the unwavering respect for nature. Nestled in the cardamom hills, in the south of India, our products can be traced to the tropically abundant land and were a part of the storyretold by the land and its gifts.We believe that stories travel through cultures and continents and bring along with them the knowledge refined through generations. Together they introduce themselves as the forebearers of our rich heritage. Kathas is founded on this traversing of wholesome traditions that have lived on through retelling oftales from our land.

We believe in the collaborative and regenerative nature of farming, and harmonising farming routines. Our focus is aligned with the cycle of seasons and renewal that replenishes the instinctive and very natural flow of nature.

We keep our harvesting low impact and efficient by matching our supply and demand trends. Rooted in the generous gifts of our farm land and those around us, Kathas aspires to bring warmth and togetherness through the flavours.At Kathas, we are reimagining the traditional with a promise of new and we are here to take up a deliciously serendipitous space in your life.

‘stories carried forward by nature, farmers, flavours and cultures.’

‘The stories of land, the stories of land workers are embodied in the experience of our finely crafted products.’