NJUZE

‘With RTE/RTD (ready to eat/ ready to drink) food categories steadily on the rise, a brand refresh is ideal for a Company that has been a steady player in this category for more than a decade. Newer audiences and fresh markets often call for a brand new avatar. NeST owned NJUZE is an entity redefining itself in the Kerala market.’

SERVICES

REBRANDING

PRODUCT & PACKAGE DESIGN

MARKETING CONSULTANCY

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

NJUZE has been a very familiar brand name in the F&B-RTD category across Kerala. The identity was simple and represented with the primary brand logo (NeST) infused with the NJUZE brand name. The intense competition in the market encourages every brand to

NJUZE has been a very familiar brand name in the F&B-RTD category across Kerala. The identity was simple and represented with the primary brand logo (NeST) infused with the NJUZE brand name. The intense competition in the market encourages every brand to relook at its representation. Over time visual fatigue causes brands to lose out on its regular customer base and a way to invite them back is with a strategic rebranding exercise.

relook at its representation. Over time visual fatigue causes brands to lose out on its regular customer base and a way to invite them back is with a strategic rebranding exercise.

COMPREHENSIVE STRATEGY

in evidencing the visual narrative for the brand. The customer expectations were outlined with the economic shifts and propensity towards products that communicate better quality with aesthetic and balanced design.

Bblewrap executed intensive research optimising a 3 factor perspective - the market, customer and brand entirely focused at understanding where and how the brand should represent itself to garner a stronger market share. This research was positively conclusive

REBRANDING

visual extends to the entire brand category. This in turn helps in reinforcing the brand fairly across its immediate target. The idea of having a vibrant brand translated well into the brand’s package and communication design.

The rebranding exercise followed a research oriented strategy of revitalising the brand with an identity that resonates with the demands of the market. The dynamism of the brand was communicated with the help of a bolder typeface and the colours brought in the versatility. The brand styling is anchored in the logo mark and its form and that

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

PACKAGE DESIGN

With a vibrant yet colour-contained logomark- it was essential to have a package design strategy that was informative yet appealing. The brand colours could be interchanged with its form and its background - dialling up the flavours of fruits.

Package explorations

The same styling has been applied to the various product categories. In each category the branding styling conjures the brand offering within the framework created - which relates its quality or product name accurately. The designs were also iterated to Arabic language for the GCC markets.

Package explorations

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

COMMUNICATION DESIGN

Communication collateral for marketing is designed to fulfil the brand goals - understand the buyer behaviour, relay the product offering and value and amplify the brand presence.

The rebranding exercise was communicated effectively with a newly designed brand brochure and in-store danglers that listed all the products in a structured manner customised for the distributors and the retailers.