Protium as a brand offers to various segments of industry. To name a few. education, retail, banking, fundraising, investment management, etc. With its smart and scientific data analytics it is able to deliver quickly and more efficiently as against traditional banking systems. Thereby mobilising funds for a more equitable economy.

Banking, however, works with a traditional mindset that a larger part of the population still equates trust with traditional banking. Hence the strategy and the identity have to work in conjunction to communicate trust. As a NBFC, Protium caters to 3 types of clients - business, marketplaces and loan against property. Based on the scientific eligibility model, it uses a much quicker technology based screening to reduce disbursement delay.